Portal Admin
Flexible Pricing System
Challange
PINTAR Enterprise is a B2B EdTech platform that provides learning management systems (LMS) and learning content for enterprise clients. At first, only one pricing model was offered: subscription-based, for all partners. A fixed number of user seats was charged per month, and the fee was calculated based on registered accounts. However, this approach did not fit all types of partner usage and this project is about how our services in PINTAR solve their problems.
Scope
Design Strategy, Prototyping, UI Design, UX Design
Industry
EdTech
SaaS
Background
At the end of 2023, a potential partner from a retail company requested a trial demo of our LMS, mainly for their headquarters and a few branches. After the trial, they decided to continue working with us and have been our partner until today. Their main use case was for the hiring process. Every candidate was required to join the LMS training, and only those who passed a minimum score were moved to the next step. This process was repeated every 2–3 weeks per cycle.
In late 2024, our retail partner realized their LMS usage had grown to 25 major branches. Their team raised concerns about the rising monthly cost, and our sales team brought the issue to us.
Goals
To make sure we’re on the same page, we’ve outlined the goals and objectives of our current initiatives, which include:
How might we support partners to feel confident and satisfied with the pricing as they expand?
How might we improve transparency in billing across branches and franchises?
Gathering Insights
User interview with partner's team
We conducted in-depth interviews with the learning team of one of our retail partners. The goal was to understand their operational workflows, budget limitations, and how they currently use the LMS in their organization.
Key findings:
The partner has expanded to more branches, increasing the number of learners.
They are only using essential LMS features due to budget constraints.
Difficulty in managing payments for all franchises under registered branches.
The Needs are:
a pricing model that fits their budget and supports only essential LMS features for now
They want the ability to split billing, allows for transparent and focus on their HQ users
Internal focus group discussion with PINTAR sales team
A focused group discussion (FGD) was held with the internal sales team to gather insights about common usage patterns and needs from other existing partners.
Key findings: It was discovered that around 70% of partners already have their own training content and are mainly looking for a reliable LMS platform to host and manage their learning.
Design Approach
Based on insights, a new pricing system was created: Usage-Based Charging. Charges would now be applied only to users who were actually enrolled into a course, not to all registered accounts. Payment cycles were designed to support monthly billing options. This model allowed flexibility and reduced unnecessary costs for partners with high user turnover.
The subscription model was still offered and recommended for clients who needed bundled content or had irregular usage patterns.
The usage-based model was designed for clients with clearer and more active LMS workflows, especially those with their own training content.
To address the specific needs of partners, several new features were added alongside the new usage-based pricing model:
Service Plan in Onboarding: A new service plan option was integrated into the partner onboarding process, allowing administrators to select and customize their pricing plan more efficiently.
Pricing & Billing Dashboard: A comprehensive dashboard was developed to help track usage, monitor billing cycles, and generate detailed monthly reports. This gave both partners and internal teams greater visibility and control over payments.
Learner Access Adjustments: The ability to adjust learner access was introduced, allowing administrators to modify access periods as required, providing greater flexibility in managing course enrollments and content access.
Learner Account Logs: A feature was created to track the status and actions of learner accounts, ensuring transparency and supporting auditing processes for both partners and internal teams.
These new functionalities were designed to improve the user experience, provide greater control to the partner, and enable easier management of their accounts and billing. This approach aligned with the goal of making the LMS platform more adaptable to the needs of active partners with clearer, more structured pricing and reporting.
Impact
Achieved 6% Average Monthly Growth Rate. Boosted Revenue by 12.5% with New Pricing Model
The partner's user base grew by 6% per month, reaching a total increase of 28.17% over five months from December 2024 to May 2025. Also, in just 6 months, the new pricing model resulted in a 75% increase in revenue, averaging a 12.5% growth per month. This growth was tracked and visualized through data from our finance dashboard.
*Notes: The exact numbers are omitted and rounded due to NDA
